Over 9 weeks during the summer of 2024 I had the incredible opportunity to take part in Interpublic Group Health's Bold Beginners internship program. Throughout the duration of the program I had the opportunity to do a mock advertisement pitch with a fellow copywriting intern to our teams.
Our goal was to create an advertisement solution geared towards healthcare providers (HCPs) to motivate them to recommend the COMIRNATY vaccination to their patients.
Copywriter: Lauren Locher
Advertisement campaign geared towards healthcare professionals. Designed using Adobe Photoshop.
Our goal was to create an advertisement solution geared towards healthcare providers (HCPs) to motivate them to recommend the COMIRNATY vaccination to their patients.
Copywriter: Lauren Locher
Advertisement campaign geared towards healthcare professionals. Designed using Adobe Photoshop.
How It Started
It started off with the thought of 'games', and that COVID-19 is nothing to play around with. We wanted to make sure doctors knew that their recommendation to get vaccinated was needed, as many patients don't realize the importance of vaccinations.
The final concept changes the 'game' to dominoes, with the main idea that a recommendation to get vaccinated produces a domino effect. Using COMIRNATY's signature purple against a monochromatic background, it makes the brand pop. The graphic of a needle pushing dominoes down also catches your eye, as it isn't a common visual. With bold and unique visuals, this graphic is sure to catch HCPs attention and help them realize just how important vaccinations are and their help is needed to get more people vaccinated.
Alternate Concept
HCPs need to be the superhero patient's need. With their help of recommending the COMIRNATY COVID-19 vaccine, they can save countless lives.
